Copywriter salary in San Diego, CA
What copywriters are paid in San Diego, CA, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.
Median annual pay
$82,590
Middle half earn
$63,330 to $110,780
People in this job here
350
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Writers and Authors, San Diego, CA, annual pay, May 2025
- 10th percentile
- $44,460
- 25th percentile
- $63,330
- Median
- $82,590
- 75th percentile
- $110,780
- 90th percentile
- $163,830
BLS counts copywriters within Writers and Authors.
Source: BLS OEWS, May 2025, SOC 27-3043. Percentiles across everyone employed in the occupation, not experience levels.
At a glance
How San Diego, CA compares
- The median here is 7% above the national median of $76,910.
- San Diego, CA ranks 10th for median pay among the 45 largest US metros with published figures for this occupation.
- About 350 people work in this occupation here, roughly 1 in every 4,394 jobs in the metro.
- Pay varies widely within the job: the 90th percentile earns 3.7 times the 10th.
Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.
| Percentile | San Diego, CA | National |
|---|---|---|
| 10th percentile | $44,460 | $44,310 |
| 25th percentile | $63,330 | $58,230 |
| Median | $82,590 | $76,910 |
| 75th percentile | $110,780 | $101,950 |
| 90th percentile | $163,830 | $139,870 |
Source: BLS OEWS, May 2025, SOC 27-3043. National page for copywriters
By metro
Other metros for copywriters
Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.
- San Jose, CA$118,810
- Washington, DC$108,460
- Seattle, WA$98,730
- Hartford, CT$97,160
- Portland, OR$87,560
- Baltimore, MD$87,020
- Boston, MA$85,260
- Philadelphia, PA$84,130
- Sacramento, CA$82,690
- Atlanta, GA$81,990
- Riverside, CA$78,990
- Los Angeles, CA$77,250
- Columbus, OH$76,490
- Minneapolis, MN$76,470
- Salt Lake City, UT$76,390
- Houston, TX$76,120
- Chicago, IL$75,940
- Detroit, MI$75,760
- Austin, TX$75,380
- Richmond, VA$74,300
- San Antonio, TX$74,030
- Virginia Beach, VA$73,460
- Tampa, FL$72,560
- Providence, RI$70,620
- Denver, CO$69,100
- Raleigh, NC$69,100
- Orlando, FL$68,880
- Las Vegas, NV$67,280
- Kansas City, MO$67,230
- Miami, FL$66,470
- Buffalo, NY$65,630
- Dallas, TX$64,520
- Oklahoma City, OK$64,100
- Milwaukee, WI$63,910
- Charlotte, NC$63,720
- Nashville, TN$63,270
- Cincinnati, OH$62,440
- Cleveland, OH$60,880
- Phoenix, AZ$58,870
- Memphis, TN$58,480
- St. Louis, MO$57,390
- Jacksonville, FL$56,760
- Louisville/Jefferson County, KY$52,520
- San Juan, PR$44,300
Medians from BLS OEWS, May 2025.
Skills
What employers look for in a copywriter
The skills our copywriter resume example leads with, written for US employers.
- Conversion copywriting
- Landing pages
- Email sequences
- Ad copy
- A/B testing
- Brand voice
- Messaging frameworks
- Customer research
- Value propositions
- Direct response
See the full copywriter resume example, with bullets and keywords.
Negotiating
Using these numbers
Below $63,330 puts you in the bottom quarter for copywriters in San Diego, CA. That is worth raising, with evidence of what you deliver.
The median, $82,590, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.
Asking for $110,780 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.
Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.
About the numbers
What these figures are
The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in Writers and Authors, a category that is often broader than a single job title. Self-employed people are not included.
They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living. The metro is San Diego-Chula Vista-Carlsbad, CA as BLS defines it.
Questions
Questions about copywriter pay in San Diego, CA
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