Copywriter resume example
One page. Reverse chronological, no columns, no photo. This is the one resume where the writing itself is the audition, so every line should be tighter than you would bother making it for another role.
The bullets and skills are this page's own. The name, employer and dates are invented.
Most copywriter resumes fail before a human ever reads them, they get filtered out by Applicant Tracking Systems before reaching a recruiter's desk. This guide covers exactly what ATS systems scan for in copywriter roles, how to write bullet points that get callbacks, and which keywords you must include. Every example on this page is fictionalized, recruiter-informed, and written to show the level of specificity strong copywriter candidates need.
Must-have skills for a copywriter resume
These are the keywords ATS systems scan for in copywriter job postings. Include every skill you genuinely have, missing even one commonly required keyword can drop your match score below the recruiter's threshold.
Pro tip: mirror the job description exactly
If the job description says "React.js" and you write "React", some ATS systems won't count it as a match. Copy the exact phrasing, acronyms, capitalization, and all, from the posting into your skills section and bullet points.
Strong copywriter resume bullet examples
Every bullet below follows the same formula: strong action verb + what you did + quantified impact. Study the structure, then replace the numbers with your real achievements. Generic bullets like "responsible for X" are invisible to both ATS and recruiters, specificity is what gets you shortlisted.
Action
Start with Built, Reduced, Migrated, Designed, Optimized, Led.
Tools
Name the exact tool or method: Conversion copywriting, Landing pages, Email sequences, Ad copy.
Impact
End with a number: time saved, cost, volume, quality, or people served.
Copywriter - Conversion
01
Rewrote the paid-acquisition landing page against objections pulled from 60 sales calls, lifting conversion from 2.1% to 3.8% and cutting cost per acquisition from $94 to $52.
Copywriter - Email
02
Built a six-email onboarding sequence that raised trial-to-paid conversion from 11% to 17%, tested subject lines across 40K sends to get there.
Copywriter - Brand
03
Wrote the messaging framework and voice guide adopted across product, sales and support, ending the three competing descriptions of the product that had been in circulation.
Copywriter - Testing
04
Ran 34 headline and CTA tests over a year, of which 9 produced a statistically significant lift; documented the losers as well, which is what made the pattern usable by the rest of the team.
Common mistake: weak action verbs
Avoid passive openers like "Responsible for", "Helped with", or "Worked on". These tell the recruiter nothing about your actual contribution. Replace them with ownership verbs: Built, Designed, Led, Reduced, Launched, Architected, Negotiated, Delivered. Then always end with a number.
The bullets above, in a finished resume
Rendered by the same exporter the builder uses, in an ATS-safe single-column template. No tables and no side columns, because that is what the format advice further down this page tells you to avoid.
The bullets and skills are this page's own. The name, employer and dates are invented.
Copywriter resume writing guide
Three areas where most copywriter resumes either win or lose against the competition. Read each section carefully, even one improvement here can meaningfully increase your response rate.
Your resume is a writing sample whether you like it or not
A hiring manager is reading it as copy. Cut every adverb you can live without, kill the phrase "results-driven," and make sure no bullet needs a second read. If your resume contains a cliche you would strike from a client's landing page, strike it here. Lead the summary with a proposition rather than a self-description. "Conversion copywriter for B2B SaaS; my last landing page cut CPA 45%" beats two lines about being passionate and detail-oriented.
Show the test, not just the win
Anyone can report the winner. What separates an experienced copywriter is knowing what was tested against what, over how many sends or sessions, and whether the result held. Sample size and duration make a claim credible; their absence makes a good number look lucky. Include a loss somewhere if you have room. It signals you run real tests rather than reporting the favorable half, and interviewers notice.
Sections, in order
Contact with portfolio link, summary, experience, skills, education. The portfolio matters more than the resume; make sure it loads on a phone and does not require a request for access. Leave out: a photo, your date of birth, marital status and your full street address. City and state only.
Copywriter salary in the United States
National figures for Writers and Authors, the occupation BLS counts this job under. These are percentiles across everyone employed in it, not steps on a career ladder: half of all workers earn more than the median and half earn less. BLS counts copywriters within Writers and Authors.
10th percentile
$44,310
Nine in ten earn more than this
Median
$76,910
Half earn more, half earn less
90th percentile
$139,870
One in ten earns more than this
Source: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), national cross-industry estimates, May 2025, SOC 27-3043. Annual wages, excluding bonuses, equity and other non-wage compensation. Current release at bls.gov/oes.
How to use these numbers
They are national and cross-industry, so your city and sector move them a long way. Use the median as the anchor, name a specific number rather than a range, and justify it with the single most quantified achievement on your resume.
Copywriter resume format and structure
ATS systems parse your resume top-to-bottom. The order of your sections and how you label them directly affect your score. Use this structure:
Section 01
Contact Information
Name, professional email, phone, LinkedIn URL, and city/country. No photo, no date of birth, no full address. Keep it to 2 lines maximum.
Section 02
Professional Summary
2-3 sentences. Years of experience as a copywriter, your primary specialty, and your single biggest quantified achievement. No fluff.
Section 03
Work Experience
Reverse-chronological order. Company name, your title, dates (month/year), location. 3–5 bullet points per role, each with a number. Most recent role gets the most bullets.
Section 04
Skills
List Conversion copywriting, Landing pages, Email sequences, Ad copy, A/B testing, and other relevant tools. Group by category if you have 10+ skills. This section is scanned first by most ATS.
Section 05
Education
Degree, institution, graduation year. No GPA unless above 3.5 and within 3 years of graduation. Certifications go here or in a separate Certifications section.
Section 06
Optional Sections
Projects (essential for early-career), Certifications, Publications, Open Source, or Languages. Only include if genuinely adding signal.
Questions
Copywriter resume, frequently asked questions
Answers to the most common questions job seekers have when writing a copywriter resume, covering format, keywords, length, and ATS optimization.
Resume examples for other roles
Need a guide for a different job title? Each page includes role-specific ATS keywords, real bullet examples, and a writing guide.
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Sources and references
Where the skills, tooling and pay figures on this page come from.
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