BLS OEWS, May 2025

Digital marketing salary in San Diego, CA

What digital marketings are paid in San Diego, CA, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.

Median annual pay

$79,440

Middle half earn

$57,660 to $116,160

Pay check

Am I underpaid?

$

Stays in your browser. No account needed.

Market Research Analysts and Marketing Specialists, San Diego, CA, annual pay, May 2025

10th percentile
$42,700
25th percentile
$57,660
Median
$79,440
75th percentile
$116,160
90th percentile
$162,860

Source: BLS OEWS, May 2025, SOC 13-1161. Percentiles across everyone employed in the occupation, not experience levels.

At a glance

How San Diego, CA compares

  • The median here is 1% above the national median of $78,760.
  • San Diego, CA ranks 16th for median pay among the 50 largest US metros with published figures for this occupation.
  • Pay varies widely within the job: the 90th percentile earns 3.8 times the 10th.

Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.

San Diego, CA against the national figures
PercentileSan Diego, CANational
10th percentile$42,700$43,390
25th percentile$57,660$58,350
Median$79,440$78,760
75th percentile$116,160$108,310
90th percentile$162,860$155,480

Source: BLS OEWS, May 2025, SOC 13-1161. National page for digital marketings

By metro

Other metros for digital marketings

Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.

Medians from BLS OEWS, May 2025.

Skills

What employers look for in a digital marketing

The skills our digital marketing resume example leads with, written for US employers.

  • Paid search
  • Paid social
  • Google Ads
  • Meta Ads Manager
  • SEO
  • Email marketing
  • Marketing automation
  • Conversion rate optimization
  • Attribution modeling
  • Google Analytics 4

See the full digital marketing resume example, with bullets and keywords.

Negotiating

Using these numbers

Below $57,660 puts you in the bottom quarter for digital marketings in San Diego, CA. That is worth raising, with evidence of what you deliver.

The median, $79,440, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.

Asking for $116,160 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.

Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.

About the numbers

What these figures are

The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in Market Research Analysts and Marketing Specialists, a category that is often broader than a single job title. Self-employed people are not included.

They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living. The metro is San Diego-Chula Vista-Carlsbad, CA as BLS defines it.

Questions

Questions about digital marketing pay in San Diego, CA

Know your number? Now get the offer.

Get a free resume score in seconds, read straight from your file.

Check my resume freeDigital marketing resume example