BLS OEWS, May 2025

Marketing manager salary in the US

What marketing managers are paid in the US, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.

Median annual pay

$166,790

Middle half earn

$123,020 to $216,410

People in this job, US

395,240

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Marketing Managers, national, annual pay, May 2025

10th percentile
$90,260
25th percentile
$123,020
Median
$166,790
75th percentile
$216,410
90th percentile
$293,610

Source: BLS OEWS, May 2025, SOC 11-2021. Percentiles across everyone employed in the occupation, not experience levels.

At a glance

What marketing managers earn across the US

  • The highest-paying large metros are San Jose, CA ($231,370), San Francisco, CA ($220,480), Boston, MA ($213,910).
  • At the other end are Las Vegas, NV ($106,090), Pittsburgh, PA ($127,590), Grand Rapids, MI ($128,900): the top metro's median is 118% higher than the lowest.
  • 13 of the 48 metros listed below pay a median above the national figure.
  • About 395,240 people are employed in this occupation across the US.
  • Pay varies widely within the job: the 90th percentile earns 3.3 times the 10th.

Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.

By metro

Marketing manager pay by metro

Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.

Medians from BLS OEWS, May 2025.

Skills

What employers look for in a marketing manager

The skills our marketing manager resume example leads with, written for US employers.

  • Go-to-market strategy
  • Demand generation
  • Brand positioning
  • Campaign management
  • Budget ownership
  • Team leadership
  • Product marketing
  • Pipeline and attribution
  • Agency management
  • Content strategy

See the full marketing manager resume example, with bullets and keywords.

Negotiating

Using these numbers

Below $123,020 puts you in the bottom quarter for marketing managers in the US. That is worth raising, with evidence of what you deliver.

The median, $166,790, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.

Asking for $216,410 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.

Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.

About the numbers

What these figures are

The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in Marketing Managers, a category that is often broader than a single job title. Self-employed people are not included.

They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living.

Questions

Questions about marketing manager pay in the US

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