BLS OEWS, May 2025

Store manager salary in Virginia Beach, VA

What store managers are paid in Virginia Beach, VA, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.

Median annual pay

$46,380

Middle half earn

$36,910 to $59,060

People in this job here

6,500

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First-Line Supervisors of Retail Sales Workers, Virginia Beach, VA, annual pay, May 2025

10th percentile
$30,650
25th percentile
$36,910
Median
$46,380
75th percentile
$59,060
90th percentile
$72,210

Source: BLS OEWS, May 2025, SOC 41-1011. Percentiles across everyone employed in the occupation, not experience levels.

At a glance

How Virginia Beach, VA compares

  • The median here is 4% below the national median of $48,520.
  • Virginia Beach, VA ranks 46th for median pay among the 50 largest US metros with published figures for this occupation.
  • About 6,500 people work in this occupation here, roughly 1 in every 117 jobs in the metro.
  • Pay varies widely within the job: the 90th percentile earns 2.4 times the 10th.

Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.

Virginia Beach, VA against the national figures
PercentileVirginia Beach, VANational
10th percentile$30,650$33,120
25th percentile$36,910$38,590
Median$46,380$48,520
75th percentile$59,060$62,130
90th percentile$72,210$77,080

Source: BLS OEWS, May 2025, SOC 41-1011. National page for store managers

By metro

Other metros for store managers

Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.

Medians from BLS OEWS, May 2025.

Skills

What employers look for in a store manager

The skills our store manager resume example leads with, written for US employers.

  • P&L ownership
  • Comparable sales growth
  • Shrink control
  • Visual merchandising
  • Labor scheduling
  • Hiring and onboarding
  • Performance coaching
  • Inventory management
  • Loss prevention
  • Customer experience standards

See the full store manager resume example, with bullets and keywords.

Negotiating

Using these numbers

Below $36,910 puts you in the bottom quarter for store managers in Virginia Beach, VA. That is worth raising, with evidence of what you deliver.

The median, $46,380, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.

Asking for $59,060 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.

Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.

About the numbers

What these figures are

The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in First-Line Supervisors of Retail Sales Workers, a category that is often broader than a single job title. Self-employed people are not included.

They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living. The metro is Virginia Beach-Chesapeake-Norfolk, VA-NC as BLS defines it.

Questions

Questions about store manager pay in Virginia Beach, VA

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