Social media manager salary in Houston, TX
What social media managers are paid in Houston, TX, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.
Median annual pay
$68,320
Middle half earn
$52,580 to $89,990
People in this job here
5,160
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Public Relations Specialists, Houston, TX, annual pay, May 2025
- 10th percentile
- $40,290
- 25th percentile
- $52,580
- Median
- $68,320
- 75th percentile
- $89,990
- 90th percentile
- $109,640
No dedicated BLS code; social media roles are counted under public relations.
Source: BLS OEWS, May 2025, SOC 27-3031. Percentiles across everyone employed in the occupation, not experience levels.
At a glance
How Houston, TX compares
- The median here is 9% below the national median of $74,750.
- Houston, TX ranks 29th for median pay among the 50 largest US metros with published figures for this occupation.
- About 5,160 people work in this occupation here, roughly 1 in every 638 jobs in the metro.
- Pay varies widely within the job: the 90th percentile earns 2.7 times the 10th.
Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.
| Percentile | Houston, TX | National |
|---|---|---|
| 10th percentile | $40,290 | $44,110 |
| 25th percentile | $52,580 | $56,260 |
| Median | $68,320 | $74,750 |
| 75th percentile | $89,990 | $100,370 |
| 90th percentile | $109,640 | $135,150 |
Source: BLS OEWS, May 2025, SOC 27-3031. National page for social media managers
By metro
Other metros for social media managers
Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.
- San Jose, CA$117,620
- San Francisco, CA$102,520
- Washington, DC$101,680
- Seattle, WA$96,000
- Sacramento, CA$89,640
- Hartford, CT$87,830
- New York, NY$84,130
- Denver, CO$82,930
- Boston, MA$81,440
- San Diego, CA$81,240
- Los Angeles, CA$79,860
- Atlanta, GA$78,920
- Portland, OR$78,380
- Baltimore, MD$77,570
- Providence, RI$77,210
- Chicago, IL$77,050
- Riverside, CA$77,010
- Richmond, VA$75,730
- Charlotte, NC$75,190
- Virginia Beach, VA$73,890
- Las Vegas, NV$73,840
- Minneapolis, MN$73,780
- Columbus, OH$73,280
- Phoenix, AZ$70,490
- Austin, TX$69,470
- Buffalo, NY$69,380
- Dallas, TX$69,280
- Raleigh, NC$68,790
- Kansas City, MO$68,050
- Orlando, FL$67,370
- Cleveland, OH$66,610
- Indianapolis, IN$66,450
- Oklahoma City, OK$66,410
- Detroit, MI$66,100
- Milwaukee, WI$65,520
- Salt Lake City, UT$65,440
- St. Louis, MO$65,170
- Tampa, FL$64,690
- San Antonio, TX$64,690
- Miami, FL$64,600
- Philadelphia, PA$64,550
- Cincinnati, OH$64,040
- Jacksonville, FL$63,620
- Nashville, TN$62,870
- Louisville/Jefferson County, KY$61,640
- Memphis, TN$61,000
- Grand Rapids, MI$59,770
- Pittsburgh, PA$55,910
- San Juan, PR$46,030
Medians from BLS OEWS, May 2025.
Skills
What employers look for in a social media manager
The skills our social media manager resume example leads with, written for US employers.
- Content calendar planning
- Short-form video
- Community management
- Paid social
- Influencer partnerships
- Brand voice
- Copywriting for social
- Analytics and reporting
- Crisis response
- Platform strategy
See the full social media manager resume example, with bullets and keywords.
Negotiating
Using these numbers
Below $52,580 puts you in the bottom quarter for social media managers in Houston, TX. That is worth raising, with evidence of what you deliver.
The median, $68,320, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.
Asking for $89,990 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.
Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.
About the numbers
What these figures are
The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in Public Relations Specialists, a category that is often broader than a single job title. Self-employed people are not included.
They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living. The metro is Houston-Pasadena-The Woodlands, TX as BLS defines it.
Questions
Questions about social media manager pay in Houston, TX
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