BLS OEWS, May 2025

Social media manager salary in Louisville/Jefferson County, KY

What social media managers are paid in Louisville/Jefferson County, KY, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.

Median annual pay

$61,640

Middle half earn

$52,180 to $81,330

People in this job here

820

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Public Relations Specialists, Louisville/Jefferson County, KY, annual pay, May 2025

10th percentile
$37,280
25th percentile
$52,180
Median
$61,640
75th percentile
$81,330
90th percentile
$108,870

No dedicated BLS code; social media roles are counted under public relations.

Source: BLS OEWS, May 2025, SOC 27-3031. Percentiles across everyone employed in the occupation, not experience levels.

At a glance

How Louisville/Jefferson County, KY compares

  • The median here is 18% below the national median of $74,750.
  • Louisville/Jefferson County, KY ranks 46th for median pay among the 50 largest US metros with published figures for this occupation.
  • About 820 people work in this occupation here, roughly 1 in every 836 jobs in the metro.
  • Pay varies widely within the job: the 90th percentile earns 2.9 times the 10th.

Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.

Louisville/Jefferson County, KY against the national figures
PercentileLouisville/Jefferson County, KYNational
10th percentile$37,280$44,110
25th percentile$52,180$56,260
Median$61,640$74,750
75th percentile$81,330$100,370
90th percentile$108,870$135,150

Source: BLS OEWS, May 2025, SOC 27-3031. National page for social media managers

By metro

Other metros for social media managers

Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.

Medians from BLS OEWS, May 2025.

Skills

What employers look for in a social media manager

The skills our social media manager resume example leads with, written for US employers.

  • Content calendar planning
  • Short-form video
  • Community management
  • Paid social
  • Influencer partnerships
  • Brand voice
  • Copywriting for social
  • Analytics and reporting
  • Crisis response
  • Platform strategy

See the full social media manager resume example, with bullets and keywords.

Negotiating

Using these numbers

Below $52,180 puts you in the bottom quarter for social media managers in Louisville/Jefferson County, KY. That is worth raising, with evidence of what you deliver.

The median, $61,640, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.

Asking for $81,330 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.

Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.

About the numbers

What these figures are

The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in Public Relations Specialists, a category that is often broader than a single job title. Self-employed people are not included.

They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living. The metro is Louisville/Jefferson County, KY-IN as BLS defines it.

Questions

Questions about social media manager pay in Louisville/Jefferson County, KY

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