BLS OEWS, May 2025

Social media manager salary in Salt Lake City, UT

What social media managers are paid in Salt Lake City, UT, from the 10th to the 90th percentile, with how your own pay compares. Figures from the BLS OEWS release dated May 2025.

Median annual pay

$65,440

Middle half earn

$54,750 to $92,330

People in this job here

1,000

Pay check

Am I underpaid?

$

Stays in your browser. No account needed.

Public Relations Specialists, Salt Lake City, UT, annual pay, May 2025

10th percentile
$43,040
25th percentile
$54,750
Median
$65,440
75th percentile
$92,330
90th percentile
$119,270

No dedicated BLS code; social media roles are counted under public relations.

Source: BLS OEWS, May 2025, SOC 27-3031. Percentiles across everyone employed in the occupation, not experience levels.

At a glance

How Salt Lake City, UT compares

  • The median here is 12% below the national median of $74,750.
  • Salt Lake City, UT ranks 37th for median pay among the 50 largest US metros with published figures for this occupation.
  • About 1,000 people work in this occupation here, roughly 1 in every 826 jobs in the metro.
  • Pay varies widely within the job: the 90th percentile earns 2.8 times the 10th.

Worked from BLS OEWS, May 2025. Not adjusted for the cost of living.

Salt Lake City, UT against the national figures
PercentileSalt Lake City, UTNational
10th percentile$43,040$44,110
25th percentile$54,750$56,260
Median$65,440$74,750
75th percentile$92,330$100,370
90th percentile$119,270$135,150

Source: BLS OEWS, May 2025, SOC 27-3031. National page for social media managers

By metro

Other metros for social media managers

Median annual pay in the largest US metros where BLS published figures for this occupation, highest first, May 2025.

Medians from BLS OEWS, May 2025.

Skills

What employers look for in a social media manager

The skills our social media manager resume example leads with, written for US employers.

  • Content calendar planning
  • Short-form video
  • Community management
  • Paid social
  • Influencer partnerships
  • Brand voice
  • Copywriting for social
  • Analytics and reporting
  • Crisis response
  • Platform strategy

See the full social media manager resume example, with bullets and keywords.

Negotiating

Using these numbers

Below $54,750 puts you in the bottom quarter for social media managers in Salt Lake City, UT. That is worth raising, with evidence of what you deliver.

The median, $65,440, is the middle of the market, not a ceiling. An offer at or near it is a fair starting point to negotiate from.

Asking for $92,330 or more puts you in the top quarter, so it needs a reason an employer will accept: a wider scope, a competing offer, or a skill that is hard to hire for.

Percentiles are not experience levels. They describe everyone doing the job, so a senior hire can sit at the median of a market full of senior people.

About the numbers

What these figures are

The US Bureau of Labor Statistics surveys employers for its Occupational Employment and Wage Statistics, and these figures are from the release dated May 2025. They cover wage and salary workers in Public Relations Specialists, a category that is often broader than a single job title. Self-employed people are not included.

They are base pay: bonuses, equity and overtime are not included, and they are not adjusted for the cost of living. The metro is Salt Lake City-Murray, UT as BLS defines it.

Questions

Questions about social media manager pay in Salt Lake City, UT

Know your number? Now get the offer.

Get a free resume score in seconds, read straight from your file.

Check my resume freeSocial media manager resume example